Black and white headshot of Anna Edwards


Anna joined EPP as the Managing Partner in 2019 in recognition of the rise of the attention economy within the world of sport. She leads our C-suite and Board-level searches, whilst also heading up our coaching and mentoring services.

Bringing nearly twenty years’ experience in marketing and media, Anna initially worked for top 10 London advertising agencies, WCRS and M&C Saatchi, overseeing major accounts including Foster’s, Ribena, Transport for London and the Olympic Delivery Authority. Transitioning into headhunting, she worked for The Longhouse, then The Talent Business, before joining Grace Blue as an executive search consultant and then Partner. Here she ran both the planning and client-side practices, starting the latter from scratch and placing senior leaders, globally, at Amazon, LEGO, Bacardi and IKEA among others.

Anna has an MA in Modern History from the University of Oxford and a Masters in Coaching and Mentoring from Oxford Brookes Business School. Her dissertation discussed ‘The Role of Coaching in an Elite Athlete’s Transition from Playing to a Second Career’ which led, in part, to her appointment as a Trustee of charitable foundation, Switch the Play.

Visual organisational history of Anna Edwards