Narrative Coaching
Three sessions with an EPP Partner to work out what your career actually adds up to and give you the language to pitch it in two minutes, to anyone.
- Format
- Three 1-hour sessionsPlus prep and follow-up on our side
- Led by
- An EPP PartnerAnna Edwards, Dave Slemen, or both
- Investment
- From £475 + VATComplete package, £725 + VAT
Most CVs say what you have done. Almost none say what you can do.
We coach executives and senior leaders across sport and the corporate world on business issues, career paths and personal development.
The most common starting point is Narrative Coaching: a short, structured package that helps you understand your own journey, identify and name the skills and capabilities you’ve acquired, and see where they could take you next.
The output of the sessions is very practical - you leave with a way of describing yourself that holds up online, at interview and in ordinary conversation because it’s built on real evidence not just job titles.
A list of roles, in order
Organised by employer and date. It asks the reader to work out for themselves what you are capable of (most readers won't!) It also ties you to the sector you happen to have worked in.
A case for what you can do
Organised by capability, with evidence attached to each one. It travels between sectors, holds up under questioning, and puts you in your best light.
Who it's for
- Leaders moving between the sports and corporate worlds
- Athletes and coaches building a second career
- Executives preparing for a board or C-suite process
- Anyone whose CV doesn't describe what you can actually do or is hard to explain
Three sessions, in sequence
Each session builds on the last. Typical session structure is set out below but we’ll tailor it to your exact needs.
Unpicking the journey
Contracting and goal setting, then a proper look at the career to date: surfacing your skills, capabilities and experience, and identifying the golden threads that run through all of it.
Building the pitch
We turn the first session into a two-minute elevator pitch for presentations, interviews and written introductions, and draw up an evidence-based list of your core capabilities. Your CV, covering letter and LinkedIn are reworked to be thematic rather than chronological.
Carving a way forward
We identify where these skills could realistically take you, what further learning would help, and practice where it counts - interviews, presentations, and the communication tools you'll rely on.
Sessions are one-to-one and run at a pace that suits you. Preparation and follow-up between sessions are included.
The outcomes you leave with
A set of tools, not a set of notes. Everything here is yours to use for different roles and different audiences.
The first three come with every package; the crafted version adds the rest.
- 01A two-minute elevator pitchWritten to be spoken, usable at interview, on a panel, or across a table.
- 02An evidence-based capability listEach capability backed by something you have actually done.
- 03Interview and presentation practiceRehearsed with a Partner who sits on the other side of these processes.
Added with Narrative Coaching, crafted
- 04A CV and covering letter formatThematic structure you can adapt role by role, rather than rewriting from scratch.
- 05A revised LinkedIn profileConsistent with the pitch, so the story holds wherever someone finds you.
- 06A view on your network and oursWhere relevant, a practical read on how to use both to find your next role.
Who you’ll work with
Anna Edwards
Anna heads up our coaching practice and leads our C-suite and Board level search work. After a first career in advertising at two top-10 independent London agencies, she moved into headhunting across media and marketing, and then into sport.
Her interest in transition was cemented by her Master's dissertation in Coaching and Mentoring, on the role of coaching in an elite athlete's transition from playing to a second career.
- Qualified executive coach
- MA Coaching & Mentoring
- Board & C-suite search
Dave Slemen
Dave founded EPP in 2013 after a professional rugby career, and leads both the business and our advisory practice alongside a number of senior-level searches.
He grew up inside coaching environments as a player and now sits inside them as a trusted member of our clients' teams. He brings more than ten years of helping people develop their careers, informed by having made the same transition himself.
- Executive MBA, 2021
- Former professional rugby
- Advisory & senior search
You can work with either Partner, or combine the two - Anna typically leading the initial session or sessions, with Dave following up to add in-depth market context.
Ready to take the next step?
Narrative Coaching
- Three one-hour sessions with a Partner
- Preparation and follow-up included
- Toolkit: pitch, capability list and interview practice
- The tools to allow you to make the amends to your CV, covering letter and LinkedIn yourself
Narrative Coaching, Crafted
- Everything in base package
- We craft the documents for you rather than handing you the raw material
- Full toolkit: pitch, capability list, interview practice, CV, covering letter and LinkedIn written up and delivered ready to use
- Best if your time is the constraint
Prefer it ad hoc? Our standard rate for one-to-one coaching is £195 per hour + VAT, including session prep and follow-up on our side. The three-session package is priced below that rate.
Not sure which you need? Tell us where you've got to and what you're preparing for. We'll say plainly which of the two fits — or whether ad hoc sessions would serve you better.
Contact us
We’re not for everyone. But if you think we might be for you, get in touch and one of our team will get straight back to you.

