Anna Edwards

With over twenty-five years’ experience spanning advertising and marketing, headhunting and consultancy, Anna has worked with and for brands including M&C Saatchi, Amazon, LEGO, Bacardi, IKEA and Pandora, as well as numerous sports teams and federations.

Responsible for our C-Suite and Board level searches and our leadership advisory and development offering, Anna is also a permanent tutor on both the FA’s Technical Director Course and Focus Sport Education’s programmes – including Foundation of a Sporting Director and the Women’s Football Directorship.  

She is a guest lecturer on the LMA’s Diploma in Football, a Technical Expert for FIFA. She has appeared on a variety of panels discussing better recruitment for increased equity and diversity of all forms.

Anna has both an MA in Modern History from the University of Oxford (New College) and a Master's in Mentoring and Coaching from Oxford Brookes Business School. Her dissertation discussed ‘The role of coaching in an elite athlete’s transition to a second career’, leading to a stint as a Trustee of Switch the Play.